Media RelationsMedia Relations

Who you know and the quality of your relationship with them is at the heart of successful PR. We have very strong relationships with financial media across all the national, business and financial trades, and newswires. We have a particularly successful long-term working relationship with the insurance world, and our connections with their media are some of the deepest in the business.

We take a tripartite approach to media relations:

  • Aircover: a regular presence in the press via news items and comments
  • Strategic positioning in the marketplace; including profile interviews, opinion pieces and press briefings
  • Strategic business changes; mergers and acquisitions activity, a change in leadership or direction, or a crisis.