Digital & Social Media

Journalists constantly use LinkedIn, Twitter, Facebook and blogs as sources of ideas for news stories, case studies and comment opportunities. So it’s important to talk and be talked about on the appropriate platforms. You also need to know what is being said about you.

We monitor online conversations to make sure we know what’s being said about our clients, and actively engage the online community to enhance your brand’s reputation.

As with any other PR campaign, we start by creating a strategic plan for your digital and social media campaign that:

• Identifies your landscape. Who are you targeting? What do they say,
  where do they say it? Who are the key influencers?

• Defines how you will get involved in the conversation: a plan and an idea
  of the topics you will address

Then we start monitoring, listening, reacting and interacting.